Special Events

What does it take to lead when technology, teams and mobility are all changing at once?

In this women-led panel presented with IEEE, senior leaders from 3M, General Motors, ADAC Automotive and Wayne State University share perspectives on navigating technological disruption, building high-performing teams and developing the leadership mindset needed to drive successful mobility transformation.

October 27 | 4:00–4:40pm

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Should vehicle controls move further into the touchscreen—or remain physical?

This interactive Automotive Design & In-Cabin workshop from Munro will explore the design, usability and user-experience considerations shaping the future of in-cabin controls.

Join the discussion to hear the arguments on both sides and consider how control interfaces can support safer, more intuitive vehicle interaction. Further details to be confirmed.

The steering wheel is evolving from a mechanical interface into a central hub for the vehicle’s human-machine interface. Join Stellantis, Digitas, Caresoft and Munro to explore why OEMs are prioritising steering-wheel design, how digital cockpits are changing its function and why optimised solutions command premium price points.

October 29 | 11:30am

As automotive technology continues to evolve, are today’s investment priorities aligned with the challenges OEMs and suppliers will face over the next decade? During the opening plenary, Liz Kerton, CEO, founder and independent director of the Autotech Council, will be joined by Brendon Kim, Managing Director and Head of Hyundai CRADLE Silicon Valley. Together, they will discuss how automakers assess emerging technologies and where startups are creating real value.

October 27 | 10:45am

Discover five emerging companies shaping the future of automotive and mobility technology at the GAMIC Startup Showcase. Vehicle Tech Week North America is partnering with the Global Automotive & Mobility Innovation Challenge, a non-profit accelerator and annual competition connecting early-stage startups with decision-makers across the North American mobility industry. Visit booths I-1 to I-6 to meet innovators working across AI, connectivity, vehicle intelligence, electrification, testing and mobility services.