Day One Drinks Reception
Kick back, network and relax as we raise a glass to the launch of Vehicle Tech Week North America.
Sponsored by Dewesoft, our drinks reception is the perfect opportunity to catch up with colleagues, make new industry connections and keep the day’s conversations flowing. Enjoy a drink with fellow automotive professionals as the celebrations take place across the exhibition hall.
October 27 | From 4:00pm | Across the exhibition hall
Panel Discussion: Leading Technical Innovation
What does it take to lead when technology, teams and mobility are all changing at once?
In this opening day women-led panel presented with IEEE WIE, senior leaders from 3M, General Motors, ADAC Automotive, Infineon, and Wayne State University will share perspectives on navigating technological disruption, building high-performing teams and developing the leadership mindset needed to drive successful mobility transformation.
October 27 | 4:00–4:40pm
Where controls meet intent: Industrial design for the agentic cabin - A Workshop
Vehicle interiors are being redesigned from the inside out. Screens have grown, physical controls are making a comeback, and AI assistants are starting to act on the driver's behalf. For design and engineering teams, the question is no longer screens or buttons, but which interactions belong where, and what each choice means for the product.
This workshop from Munro & Associates at Automotive Design & In-Cabin Expo takes an industrial design view of the cabin: where physical, digital and hybrid interiors stand today, how agentic assistants could reshape them in the years ahead, and how to design interiors that deliver real customer value while staying practical to build, validate and service.
Speakers:
Carl Crittenden, lead engineer - Munro and Associates, USA
Connor Riegle, senior industrial designer - Munro and Associates, USA
October 28 | 1:30–3:00pm
Automotive Design & In-Cabin Expo
Driving Innovation Through the Startup Ecosystem
Vehicle Tech Week North America is committed to connecting the next generation of automotive innovators with the companies, investors, and industry leaders shaping the future of mobility. To support this mission, UKi is engaging with leading organizations like Autotech Council, Ann Arbor SPARK, and GAMIC (Global Automotive & Mobility Innovation Challenge), to help VTW create new opportunities for emerging companies to showcase disruptive technologies, engage directly with OEMs and Tier 1 suppliers, and become part of the conversations defining the future of transportation.
Square One Network Mini Student Competition
Timings per day (Oct 27-29):
Competition Heats every 10 minutes: 10am-11am and 11:45am-12:45pm.
Pitch Presentations for Audience Choice Award: 11:30am-11:45am.
Awards: 1pm.
Further demonstrations: 1pm onwards.